About Roots4Change
Roots4Change (R4C) is the first women owned cooperative founded by immigrant Latina/Indigenous and community-based Doulas in Wisconsin. R4C walks with immigrant families in their journey of parenting, childbirth, motherhood, and womanhood.
We work on making our bodies and reproductive rights visible and audible by providing channels to tell our stories with the hues and the accents of our histories, one pregnancy at a time.
Our Mission
To reclaim our collective values of child-birth and parenting by fostering allied childbirth and postpartum health professions for Latinas, by supporting traditional knowledge nested in our communities, and by making visible structural systems of oppression.
Our Vision
We envision an international community where the diverse make-up of immigrant, Latino/e families participate in the co-creation of the high quality maternal/paternal and child well-being support they deserve.
Roots4Change Background
Our story starts with Centro Hispano of Dane County (Centro) and a community’s yearning for something beyond social services. In 2012, Centro’s leadership, staff, and community members identified the need to invest in the creation of a program emphasizing leadership development, community activism, and enrichment activities. In 2014, Centro, in partnership with the community, created a community-focused Programa Bienestar (Wellness Program), with the goal of developing health and wellness educational opportunities proactively fueled by input from the community to reduce observed health disparities among the Latino population. Programming was divided into two components:
1) Food Security and Culture, and
2) Training of community health workers (CHWs), which served as a framework to increase community capacity from the ground up and with the goal of developing community educators capable of igniting change one family at the time.
The training of CHWs took almost one-year and half and with the support of UW-Partnership Program, UnitedWay of Dane County, City of Madison (CBO grant), UW-Law & Entrepreneurship Clinic, Public Health Madison and Dane County, Center for Children and Family Well-being at the School of Human Ecology, formerly named UW-Health, now UW-Health, Unity Point Health-Meriter & Quartz, Madison Cooperative Development Council, and numerous health care providers who donated their time and expertise, Centro was able to provide the organizational, educational, and funding to support this program. From the beginning Centro set forth the ground work to do community organizing from the ground-up, knowing that the “return in investment” was not going to be guided by a capitalistic view, but rather, by a human development framework based on community education and change from within.
As with every birth, growth and development follow. In November 2018, the promotoras/doulas created Roots4Change Marketing Cooperative (R4C), in order to increase their financial sustainability and embark in a social entrepreneurship model. To this end, the R4C aims to provide community-based wellness services consistent with their mission of grassroots social justice, health equity, and community engagement work, with the goal of breaking down disparities by race/ethnicity, immigration or residency status, gender identity, class, and other categories.
We work to create new paradigms of health and well-being with our Latinx/Indigenous community in Dane County and beyond. Change does not happen in silos, nor knowledge can be fertile if only some have access to it. We welcome new partnerships and to seek to nurture the ones we have forged.
